The Mobile Revolution snuck in quietly, and for many companies the race on to catch up. There is no denying – It IS HERE AND IT IS BIG! Utilizing sound mobile website marketing strategies as a part of your sales campaigns is a must. Up to 60% of all consumers use mobile devices to make purchases.
Mobile Searches will Take Over Desktop Searches
As we become more and more mobile it’s widely predicted that mobile searches will soon take over desktop searches. For that reason, mobile ad spend is expected to surpass standard website ad spend in 2015. Even if the purchase is going to be made on the desktop (as many still are), the searching happens through mobile devices.
If you don’t have a mobile-friendly website, you are missing out on leads, traffic and most importantly, sales!
To create a killer mobile site, you need these four components:
- Make sure your website is compatible with your mobile site. If you still have Flash on your website the time has come to remove it. Flash and mobile devices clash. If you want to keep Flash on your desktop website, you’ll need a dedicated mobile site which is certainly possible.
- Make sure your website’s text is readable on any sized screen without the need to zoom in or out .-Friendly sites require little to no adjusting by the user, so if your text isn’t displaying correctly, you are going to need to update your site for mobile.
- The content on your mobile site should be short, sweet and to the point. This means zero scrolling or zooming to see your content, be it text, video, pictures, graphics or anything else.
- Make sure the links on your mobile website spaced properly. This means that users can tap on links and click on navigation buttons without going to the wrong page.
When your website includes these four components, Google will recognize your efforts with a nifty “Mobile-Friendly” tag on the SERPs when a query returns your site.
Do you know you need it, but feeling lost in the mobile maze? Contact Dana Prieto. He will make it simple and doable.
What about Marketing Your Mobile Website?
Seventy three percent of the world population owns a cellphone That’s five billion people world wide. Two billion own a TV and only one billion own a computer.
Here are some more great mobile website marketing tips
- Have simple content with limited pictures, but be sure your address and phone number (with a click-to-call button) are listed as well as a function to get directions to your place of business.
- Have an SMS text messaging opt-in for your customers so you can keep in touch with them (similar to a mailing list on your desktop site).
- Segregate your audience so that you can offer mobile-only discounts and deals to your mobile users, thus enticing others to give your mobile platform a shot. You can offer discounts when people check-in at your location (which spreads the word about your business to their friends and family).
- Text messages have an open rate of 94%! That means that 94% of the texts you send will be opened. A direct mail campaign has an open rate of only 1-3%. That is a lot of, time, money and paper.
- Many of those people are willing to buy when the right message comes to them.
- Create QR codes that go to your mobile site and put them on your business cards, fliers, ads, etc. You can also create QR codes for mobile discounts.
Contact Dana Prieto
Mobile Website FAQs
Q: What’s the difference between a responsive site and a standalone mobile website?
A: Responsive websites are desktop sites that are built to adapt directly to any screen the site is viewed on. Standalone mobile websites are sites which are specifically built for mobile screens, not desktops.
Q: Do I have to register another domain for my mobile site?
A: You can, but you don’t have to. You can redirect your mobile users to a subdomain made specifically for mobile-friendliness or you can register a .mobi version of your site. It’s really up to you.